Xetum is a great new watch company out of San Francisco that rely on a minimalistic yet modern approach to watch design while also being eco-friendly. While the designs are mocked up in San Francisco, the watches are expertly crafted in Switzerland's Jura Valley. Each watch houses a Swiss automatic movement and features vegetable-tanned leather straps with renewable cork lining, and they've even made sure to give the watches eco-friendly packaging with rubberwood watch boxes and cartons made from ecological fibers.Link: $1,000-$1,400
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