Nooka

With a major in Architecture from the High School of Art and Design in NYC, the young Matthew Waldman opted to freelance upon graduation instead of attending Harvard U for design.
Subsequently working as a creative for various design firms in Japan and the U.K., Waldman escaped the corporate box and launched Nooka, a watch brand that has received international acclaim. “The linear and graphic representation of time with Nooka timepieces presents a more intuitive way to view time. The visual mass increases as time passes, giving weight to an ephemeral and abstract concept.”
Positioning Nooka as a fashion brand rather than a watch or tech brand, Waldman has seen much success being featured in mass media and along the wrists of top celebrities.
With a dream to concept mobile phones, design a car dashboard, and rewrite the building code for residential high rises in NYC and design the perfect city apartment building, Waldman sits at the top of the list of designers to watch in 2009.